{"id":33784,"date":"2023-07-25T20:20:17","date_gmt":"2023-07-25T18:20:17","guid":{"rendered":"http:\/\/festival-of-lights.de\/?page_id=33784"},"modified":"2026-01-21T17:09:04","modified_gmt":"2026-01-21T15:09:04","slug":"keyfacts","status":"publish","type":"page","link":"https:\/\/festival-of-lights.de\/de\/keyfacts\/","title":{"rendered":"Keyfacts"},"content":{"rendered":"
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\n \n \n \n \n \n \n <\/g>\n \n \n \n \n \n <\/filter>\n <\/defs>\n <\/svg>\n <\/span>\n Keyfacts<\/span>\n <\/h2><\/div>\n <\/div>\n<\/section>\n\n\n
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\n \n 2005 <\/span>\n
Geburtsjahr in Berlin<\/div> <\/div>\n
\n \n 3000000 <\/span>\n
Besucher*innen in 2025*<\/div> <\/div>\n
\n \n 4363343 <\/span>\n
Homepage Aufrufe 2025**<\/div> <\/div>\n
\n \n 11856660 <\/span>\n
FOL-Meta-Platforms Impressions***<\/div> <\/div>\n
\n \n 4163235 <\/span>\n
FOL-Meta-Platforms Reichweite***<\/div> <\/div>\n
\n \n 666 <\/span>\n
Meldungen \/ Stunde auf Facebook – Alle 6 Sekunden eine FOL-Meldung *<\/div> <\/div>\n
\n \n 177226000 <\/span>\n
Radio-Reichweite 2025***<\/div> <\/div>\n
\n \n 866570578 <\/span>\n
Onlinereichweite 2025***<\/div> <\/div>\n
\n \n 1129042202 <\/span>\n
Gesamtreichweite weltweit 2025***<\/div> <\/div>\n <\/div> \n <\/div>\n<\/section>\n\n\n\n
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*im Festivalzeitraum
\n**im Zeitraum 01.09.-31.10.25<\/span>
\n***w\u00e4hrend der Festival-Kampagne 2025<\/p>\n

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Zeitraum:<\/strong><\/td>\n10 N\u00e4chte im Herbst in Berlin | Kernzeit: 19:00-23:00 Uhr<\/td>\n<\/tr>\n
Besucher:<\/strong><\/td>\nj\u00e4hrlich rund 3 Mio in 10 N\u00e4chten, verteilt auf ganz Berlin<\/td>\n<\/tr>\n
Leitbild:<\/strong><\/td>\nDas FESTIVAL OF LIGHTS steht f\u00fcr k\u00fcnstlerisch hochwertige Inszenierungen von Wahrzeichen, Geb\u00e4uden und Pl\u00e4tzen mittels Licht-, Projektions- und Videokunst.<\/td>\n<\/tr>\n
Eigenschaften:<\/strong><\/td>\nk\u00fcnstlerisch, kulturell, kreativ, innovativ, multimedial, nachhaltig<\/td>\n<\/tr>\n
Besondere
\n<\/strong>Merkmale:<\/strong><\/td>\n		faszinierend, spektakul\u00e4r, extravagant, begeisternd, emotional, einzigartig<\/td>\n<\/tr>\n
Rahmenprogramm:<\/strong><\/td>\nvielf\u00e4ltige Events und Touren<\/td>\n<\/tr>\n
Eintritt:<\/strong><\/td>\nkostenlos f\u00fcr Besucherinnen und Besucher<\/td>\n<\/tr>\n
Festival Kommunikation:<\/strong><\/td>\nOnline | Viral | Print | Live | Homepage | Social Media | Zeitung | Magazin | Programmheft | Newsletter | DOOH | Projektionen | Merchandising | Branding | Trailer in TV & Radio | Marken-Lounges | Internationale PR und Kommunikationsarbeit<\/td>\n<\/tr>\n
Veranstalter:<\/strong><\/td>\nFestival of Lights International Productions GmbH<\/td>\n<\/tr>\n
Produzent:<\/strong><\/td>\nZander & Partner Event-Marketing GmbH<\/td>\n<\/tr>\n
K\u00fcnstlerische
\nLeitung & Direktorin:<\/strong><\/td>\n		Birgit Zander<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div> \n <\/div> \n <\/div>\n<\/section>\n\n
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\n \"Potsdamer <\/div>
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\n \n \n \n \n \n \n <\/g>\n \n \n \n \n \n <\/filter>\n <\/defs>\n <\/svg>\n <\/span>\n Events im Rahmen des FESTIVAL OF LIGHTS<\/span>\n <\/h3>

Zus\u00e4tzlich zum Illuminationsprogramm finden unterschiedliche Events und Formate statt, z. B.:<\/p>\n

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  • International Festival of Lights Award<\/li>\n
  • World Championship of Projection Mapping<\/li>\n
  • Grand-Opening<\/li>\n
  • Premierenfeier<\/li>\n
  • Musikevents \/ Konzerte<\/li>\n
  • Nacht der offenen T\u00fcren, LightSeeing<\/li>\n
  • Show Cases an einzelnen Abenden<\/li>\n<\/ul>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n
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    \n \n \n \n \n \n \n <\/g>\n \n \n \n \n \n <\/filter>\n <\/defs>\n <\/svg>\n <\/span>\n Teil des offiziellen Festivalprogramms werden<\/span>\n <\/h3>

    So k\u00f6nnen Sie sich am FESTIVAL OF LIGHTS beteiligen:<\/p>\n

      \n
    • Titelsponsor<\/li>\n
    • Presenter<\/li>\n
    • Haupt Partner, z. B. mit Patenschaft f\u00fcr eine Geb\u00e4udeillumination (Wahrzeichen, Denkmal)<\/li>\n
    • Official Partner mit einer ma\u00dfgeschneiderten Installation auf eigenem Geb\u00e4ude<\/li>\n
    • Event Partner<\/li>\n
    • Hotel Partner<\/li>\n
    • Medien Partner<\/li>\n
    • Lizenznehmer, z. B. f\u00fcr LightSeeing
      \nIndividuelle Kooperation<\/li>\n<\/ul>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n
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      \n \n \n \n \n \n \n <\/g>\n \n \n \n \n \n <\/filter>\n <\/defs>\n <\/svg>\n <\/span>\n Kontakt<\/span>\n <\/h3>

      Die Stadt wird zur leuchtenden B\u00fchne und ausgew\u00e4hlte Wahrzeichen, Geb\u00e4ude, Stra\u00dfen oder Pl\u00e4tze zu Stars. Nationale und internationale K\u00fcnstler, Designer und Kreativ-Teams erz\u00e4hlen gemeinsam mit uns Geschichten, transportieren Botschaften und lenken den Fokus auf Besonderes und Einmaliges. Das FESTIVAL OF LIGHTS ist eine international agierende Marketing- und Kommunikationsplattform \u2013 f\u00fcr unsere Partner, Sponsoren und G\u00e4ste aus aller Welt.<\/p>\n

      Umfangreiche Partnereinbindung ist m\u00f6glich. Dazu erstellen wir individuelle und ma\u00dfgeschneiderte Konzepte, die wir en detail erl\u00e4utern.<\/p>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n

      \n
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      Wir haben das Know-How und die Technik f\u00fcr einzigartige Kunstwerke in Licht, 3D Video-Mappings, Projektionen und vielf\u00e4ltige Installationen, um mit Ihnen gemeinsam Wahrzeichen, Denkm\u00e4ler oder Ihr eigenes Firmengeb\u00e4ude zum Funkeln zu bringen. Sie erhalten von uns ein Rundumsorglospaket.<\/p>\n

      Erfahren Sie mehr \u00fcber die M\u00f6glichkeiten, werden Sie Teil des FESTIVAL OF LIGHTS! Schreiben Sie uns: partner@festival-of-lights.de.<\/p>\n

      Ihre Ansprechpartnerin ist Birgit Zander.<\/p>\n<\/div> <\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-33784","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nKeyfacts Festival of Lights<\/title>\n<meta name=\"description\" content=\"Entdecke die Keyfacts des Festival of Lights: im Jahr 2023 mit \u00fcber 3,1 Millionen Besuchern und einer Online-Reichweite von 1,26 Milliarden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/festival-of-lights.de\/de\/keyfacts\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keyfacts 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