2005
Birthday in Berlin
Keyfacts
3.000.000
Visitors in 2018*
800.000
Extra overnight stays 2017*
10.805.442
Social Media contacts 2018
1.022.703
Post interactions on Social Media**
2.116.404
Social Media post reach 2018
168.849
Social Media Follower**
666
FOL posts/h about FOL on Facebook*
823.778
Homepage Visits 2018
1.571.749.726
Media coverage 2018
705.829
Instagram posts with FOL hashtags**
1.544.341.740
Online coverage 2018
*during the festival month October
**from the start
| Date: | 10 nights in October in Berlin | During: 7 pm until midnight |
| Visitors: | 3 Million / 800.000 hotel bookings |
| Mission: | The FESTIVAL OF LIGHTS® stands for high-quality staging of landmarks, buildings and squares using light, projection and video art. |
| Attributes: | artistic, cultural, creative, innovative, multimedia, sustainable |
| Features: | fascinating, extravagant, inspirational, emotional |
| Program: | diverse events with the topic "light" |
| Entry cost: | free of cost |
| Festival Communication: | Online | Viral | Print | Live Homepage | Social Media | Newspaper | Magazine | Program booklet | Newsletter | Catalog | Placards | OOH | Projections | Merchandising | Branding | Trailer | TV & Radio | Brand-Lounge | International PR and Communication |
| Organiser: | Festival of Lights International Productions GmbH |
| Producer: | Zander & Partner Event-Marketing GmbH |
| Creative Director: | Birgit Zander |
All keyfacts are available to Download .