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2005

Birthday in Berlin

3.000.000

Visitors in 2018*

800.000

Extra overnight stays 2017*

10.805.442

Social Media contacts 2018

1.022.703

Post interactions on Social Media**

2.116.404

Social Media post reach 2018

168.849

Social Media Follower**

666

FOL posts/h about FOL on Facebook*

815.701

Homepage Visits 2018

1.571.749.726

Media coverage 2018

705.829

Instagram posts with FOL hashtags**

1.544.341.740

Online coverage 2018

*during the festival month October

**from the start

Date:10 nights in October in Berlin | During: 7 pm until midnight
Visitors:3 Million / 800.000 hotel bookings
Mission:The FESTIVAL OF LIGHTS® stands for high-quality staging of landmarks, buildings and squares using light, projection and video art.
Attributes:artistic, cultural, creative, innovative, multimedia, sustainable
Features:fascinating, extravagant, inspirational, emotional
Program:diverse events with the topic "light"
Entry cost:free of cost
Festival Communication: Online | Viral | Print | Live
Homepage | Social Media | Newspaper | Magazine | Program booklet | Newsletter | Catalog | Placards | OOH | Projections | Merchandising | Branding | Trailer | TV & Radio | Brand-Lounge | International PR and Communication
Organiser:Festival of Lights International Productions GmbH
Producer:Zander & Partner Event-Marketing GmbH
Creative Director:Birgit Zander

All keyfacts are available to Download .

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