2005
Birthday in Berlin
Keyfacts
2.300.000
Visitors in 2017*
800.000
Extra overnight stays 2017*
6.443.336
Social Media contacts 2017
897.750
Post interactions on Social Media**
1.945.826
Social Media post reach 2017
130.194
Social Media Follower**
666
FOL posts/h about FOL on Facebook*
1.303.273
Homepage Visits*
1.253.882.340
Media coverage 2017
697.239
Instagram posts with FOL hashtags**
1.234.483.542
Online coverage 2017
*during the festival month October
**from the start
| Date: | 10 nights in October in Berlin | During: 7 pm until midnight |
| Visitors: | 2, 3 Million / 800.000 hotel bookings |
| Mission: | The FESTIVAL OF LIGHTS® stands for high-quality staging of landmarks, buildings and squares using light, projection and video art. |
| Attributes: | artistic, cultural, creative, innovative, multimedia, sustainable |
| Features: | fascinating, extravagant, inspirational, emotional |
| Program: | diverse events with the topic "light" |
| Entry cost: | free of cost |
| Festival Communication: | Online | Viral | Print | Live Homepage | Social Media | Newspaper | Magazine | Program booklet | Newsletter | Catalog | Placards | OOH | Projections | Merchandising | Branding | Trailer | TV & Radio | Brand-Lounge | International PR and Communication |
| Organiser: | Festival of Lights International Productions GmbH |
| Producer: | Zander & Partner Event-Marketing GmbH |
| Creative Director: | Birgit Zander |
All keyfacts are available to Download .