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Various motifs were projected onto the front of the skyscraper and played with its architecture. The building was redesigned virtually with each projection using optical illusions. Part of the imaginative motifs was always the brand world of the company and showed the positive development of the Deutsche Rendenversicherung Bund. The three motifs made it clear that the pension insurance company sees itself as a modern service company: secure, adaptable and open-minded. The DRV Bund is also one of Berlin’s largest employers. More than 24,000 employees here and at other locations are committed to social security on a daily basis. They accompany their customers from the start of their careers to retirement. Under the Hashtag #willkommenbeiderdrvbund all light enthusiasts can find out more about the company on social media.