presented by

The Climate Pledge


The future of mobility – projection shows solutions for urban development

Once a department store and later a fashion institute, the imposing Jandorf department store building on Brunnenstrasse in Berlin Mitte today offers solutions for tomorrow’s mobility. The former department store houses the headquarters of YOUR NOW, the association for forward-looking mobility services of the BMW Group and Daimler AG. The joint ventures combine the services of SHARE NOW, FREE NOW, REACH NOW, PARK NOW and CHARGE NOW. Currently, more than 75 million customers worldwide already use the company’s solutions for car sharing, driving, loading and parking services as well as for combining various mobility services. The 3D video mapping on the historic façade was called “Freedom of Mobility” and showed Berlin’s rapid urban development: The projection began with an homage to the wild 20s. The narrowness of the growing metropolis was followed by the transformation into a free urban landscape with plenty of freedom of movement, allowing space to breathe and unfold. More about the mobility of the future: