2005
Birthday in Berlin
Keyfacts
3.100.000
Visitors in 2019*
900.000
Extra overnight stays 2019*
3.700.000
views on Flickr 2020**
1.100.980
Homepage Visits 2020*
191.840
Social Media Follower 2020**
666
FOL posts/h about FOL on Facebook*
51.706.186
Social Media post reach 2020*
279.552.693
Online coverage 2020***
856.634.564
Total coverage 2020***
*during the festival month
**last updated: 28.09.2020
*** Survey for the festival period & January 2021
| Period: | 10 nights in autumn in Berlin | core time: 7-24 p.m. |
| Visitors: | around 3 million |
| Mission statement: | The FESTIVAL OF LIGHTS stands for artistically high-quality stagings of landmarks, buildings and squares by means of light, projection and video art. |
| Characteristics: | artistic, cultural, creative, innovative, multimedia, sustainable |
| Special features: | fascinating, spectacular, extravagant, inspiring, emotional, unique |
| Supporting program: | diverse events and tours |
| Admission: | free of charge for visitors |
| Festival communication: | Online | Viral | Print | Live Homepage | Social Media | Newspaper | Magazine | Program Booklet | Newsletter | DOOH | Projections | Merchandising | Branding | Trailer in TV & Radio | Brand Lounges | International PR and communication work |
| Organizer: | Festival of Lights International Productions GmbH |
| Producer: | Zander & Partner Event-Marketing GmbH |
| Artistic Direction & Director: | Birgit Zander |
Events within the FESTIVAL OF LIGHTS
During the Festival of Lights you can enjoy many events such as:
- International Festival of Lights Award
- World Championship of Projection Mapping
- Grand-Opening
- Launch party
- Music events / Concerts
- Night of the open doors
- LightSeeing
- Show Cases on single nights
Become part of the official festival program
This is how you can participate in the FESTIVAL OF LIGHTS:
- Title Sponsor
- Presenter
- Main Partner, e.g. with sponsorship for a building illumination (landmark, monument)
- Official Partner with a customized installation on their own building
- Event Partner
- Hotel Partner
- Media Partner
- Licensee, e.g. for LightSeeing
- Individual cooperation
Contact
The city becomes a shining stage and selected landmarks, buildings, streets or squares become stars. National and international artists, designers and creative teams join us in telling stories, conveying messages and directing the focus to something special and unique. The FESTIVAL OF LIGHTS is an international marketing and communication platform – for our partners, sponsors and guests from all over the world.
Extensive partner integration is possible. For this purpose we create individual and tailor-made concepts, which we explain en detail.
We have the know-how and the technology for unique works of art in light, 3D video mappings, projections and diverse installations to make landmarks, monuments or your own company building sparkle together with you. You will receive an all-round carefree package from us.
Learn more about the possibilities, become part of the FESTIVAL OF LIGHTS! Write to us: partner@festival-of-lights.de.
Your contact person is Birgit Zander.
All keyfacts are available to Download as well as all Multi-Media-Channel at a glance.