2005
Birthday in Berlin
Keyfacts
3.100.000
Visitors in 2019*
3.700.000
views on Flickr **
767.000
Homepage Visits 2021*
191.414
Social Media Follower 2021**
666
FOL posts/h about FOL on Facebook*
7.034.297
Social Media post reach 2021*
709.000.000
Online coverage 2021**
1.190.000.000
Total coverage 2021**
*during the festival month
**last updated: 30.09.2021
| Period: | 10 nights in autumn in Berlin | core time: 8:21pm until midnight |
| Visitors: | Around 3 million per year in 10 nights, spread all over Berlin |
| Mission statement: | The FESTIVAL OF LIGHTS stands for artistically high-quality stagings of landmarks, buildings and squares by means of light, projection and video art. |
| Characteristics: | artistic, cultural, creative, innovative, multimedia, sustainable |
| Special features: | fascinating, spectacular, extravagant, inspiring, emotional, unique |
| Supporting program: | diverse events and tours |
| Admission: | free of charge for visitors |
| Festival communication: | Online | Viral | Print | Live Homepage | Social Media | Newspaper | Magazine | Program Booklet | Newsletter | DOOH | Projections | Merchandising | Branding | Trailer in TV & Radio | Brand Lounges | International PR and communication work |
| Organizer: | Festival of Lights International Productions GmbH |
| Producer: | Zander & Partner Event-Marketing GmbH |
| Artistic Direction & Director: | Birgit Zander |
Events within the FESTIVAL OF LIGHTS
During the Festival of Lights you can enjoy many events such as:
- International Festival of Lights Award
- World Championship of Projection Mapping
- Grand-Opening
- Launch party
- Music events / Concerts
- Night of the open doors
- LightSeeing
- Show Cases on single nights
Become part of the official festival program
This is how you can participate in the FESTIVAL OF LIGHTS:
- Title Sponsor
- Presenter
- Main Partner, e.g. with sponsorship for a building illumination (landmark, monument)
- Official Partner with a customized installation on their own building
- Event Partner
- Hotel Partner
- Media Partner
- Licensee, e.g. for LightSeeing
- Individual cooperation
Contact
The city becomes a shining stage and selected landmarks, buildings, streets or squares become stars. National and international artists, designers and creative teams join us in telling stories, conveying messages and directing the focus to something special and unique. The FESTIVAL OF LIGHTS is an international marketing and communication platform – for our partners, sponsors and guests from all over the world.
Extensive partner integration is possible. For this purpose we create individual and tailor-made concepts, which we explain en detail.
We have the know-how and the technology for unique works of art in light, 3D video mappings, projections and diverse installations to make landmarks, monuments or your own company building sparkle together with you. You will receive an all-round carefree package from us.
Learn more about the possibilities, become part of the FESTIVAL OF LIGHTS! Write to us: partner@festival-of-lights.de.
Your contact person is Birgit Zander.
More information for download
All Keyfacts as well as our Multi-Media-Channel are available for download here.