2005
Birthday in Berlin
Keyfacts
3.100.000
Visitors in 2019*
900.000
Extra overnight stays 2019*
2.729.805
Social Media contacts 2019
3.700.000
views on Flickr 2020**
3.590.542
Social Media post reach 2019
191.840
Social Media Follower 2020
666
FOL posts/h about FOL on Facebook*
1.100.980
Homepage Visits 2020*
1.820.000.000
Total coverage 2019
933.330
Instagram posts with FOL hashtags**
1.750.000.000
Online coverage 2019
*during the festival month October
**last updated: 02.01.2020
| Date: | 10 nights in autumn in Berlin | During: 7 pm until midnight |
| Visitors: | 3,1 Million / 900.000 hotel bookings |
| Mission: | The FESTIVAL OF LIGHTS® stands for high-quality staging of landmarks, buildings and squares using light, projection and video art. |
| Attributes: | artistic, cultural, creative, innovative, multimedia, sustainable |
| Features: | fascinating, extravagant, inspirational, emotional |
| Program: | diverse events with the topic "light" |
| Entry cost: | free of cost |
| Festival Communication: | Online | Viral | Print | Live Homepage | Social Media | Newspaper | Magazine | Program booklet | Newsletter | Catalog | Placards | OOH | Projections | Merchandising | Branding | Trailer | TV & Radio | Brand-Lounge | International PR and Communication |
| Organiser: | Festival of Lights International Productions GmbH |
| Producer: | Zander & Partner Event-Marketing GmbH |
| Creative Director: | Birgit Zander |
Events/Program
During the Festival of Lights you can enjoy many events such as:
- International Festival of Lights Award
- Grand-Opening
- Launch party
- Music events / Concerts
- Night of the open doors
- LightSeeing
-
Show Cases on single nights
Opportunities for Participation/Sponsorship
This are the opportunities for participation in the Festival of Lights:
- Presenting
- Sponsoring of illuminated buildings
- Sponsoring (for example live, classic, online and viral)
- Media cooperation
- Event partner
- Licensee
Contact
The city itself is transformed into a glowing stage and the landmarks, monuments, buildings, streets and squares become stars. National and international artists, designers and creative teams tell stories, convey messages and direct focus on the special and unique. The FOL is an international marketing and communication platform. Extensive partner integration possible! We develop individual concepts for partner.
Please write us an email here:
partner@festival-of-lights.de
All keyfacts are available to Download as well as all Multi-Media-Channel at a glance.