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The architectural style of the imposing building is intended to be reminiscent of the office buildings and first skyscrapers of the so-called Chicago School, which was in line with classical modernism in Europe in the late 19th century. Architects Hilmer and Sattler want the building, which is part of the Beisheim Center ensemble, to be understood as a “contemporary interpretation of the European city with blocks of houses, streets and squares.” Inside the luxury hotel, a combination of Art Deco and geometric patterns reflects Berlin’s golden age. The illumination during the festival picked up on the building architecture and reflected it in a very unique interpretation.