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Being a part of Berlin makes the employees of Sony Music very proud. And with its participation in this year’s FESTIVAL OF LIGHTS, the company is celebrating its new center of operations. Only last fall, the New York-based entertainment company moved its business for Germany, Switzerland and Austria, as well as continental Europe and Africa, which had previously been coordinated from Munich, to Berlin. And because there was no big party last fall due to the pandemic, the company is now setting two big signs to mark the occasion. In Schöneberg, the new headquarters in Bülowstraße will become an area of futuristic video animations, it will show itself completely regional and dedicate itself to the colorful diversity and the historical club scene of Schöneberg with a 3D video mapping. Sound waves are visualized in rainbow colors, there are “jagged” movements analogous to the waveform of high tones and soft waves like bass tones would cause.

Sony Music Entertainment is part of the global Sony Corporation. Its mission is to support and promote artists on their creative path. The company has a long history and has been at the forefront of music history from the first music label to the invention of the vinyl record. Many of the most famous artists* were built here and some of the most influential records of all time were produced. Today, Sony Music Entertainment operates in more than 60 countries and supports an extensive roster of international superstars, new and independent artists, and creative visionaries. From a position at the intersection of music, entertainment and technology, the professionals put imagination and expertise into the latest products and platforms, embracing new business models, deploying groundbreaking tools and delivering impactful insights that help artists push the boundaries of their work and reach new audiences. Sony Music Entertainment is committed to artistic integrity, transparency and entrepreneurship. For more on artists, creators and labels, visit the company’s website at