“Creating Tomorrow” was not only the motto of this year’s FESTIVAL OF LIGHTS, but also part of the major campaign “DISNEY PRINCESS: FOR ALL – FOREVER”, which focused on the beloved characters themselves as well as the values of courage, heart and kindness. Disney has displayed unique illustrations of the Disney Princesses, who have enchanted audiences with their wonderful stories for generations, on the Stage Theater facade. They teach, for example, that no one should be judged solely on their looks. Or also that the best way to deal with one’s own fear is to let it go.
Stage Theater presented by Disney
For generations, the Disney princesses have enchanted audiences with their stories. They show us that no one should be judged by appearances, or even that the best way to deal with fear is to let it go. The 14 stories about the Disney princesses not only entertain with exciting adventures, but in every single story there are many inspirations and important values of this time: belief in oneself, sense of family, helpfulness, environmental protection, curiosity for new things, openness for foreign cultures, tolerance and standing up for others. Each Disney princess has her own admirable qualities, but they are all united by the common values of courage, heart and kindness.
The “DISNEY PRINCESS: FOR ALL – FOREVER” campaign is an example of how Disney helps build emotional strength and values. Disney uses the power of its brand, as well as beloved stories and familiar characters, to create moments that inspire and encourage. Whether big or small, young or old – everyone has the chance to make the world a better place through active action and thus contribute to a better future.
Enchanting clips and further impressions of all Disney Princesses can be found here.
