{"id":39535,"date":"2023-07-25T20:20:17","date_gmt":"2023-07-25T18:20:17","guid":{"rendered":"http:\/\/festival-of-lights.de\/?page_id=39535"},"modified":"2026-01-21T17:09:19","modified_gmt":"2026-01-21T15:09:19","slug":"key-facts","status":"publish","type":"page","link":"https:\/\/festival-of-lights.de\/en\/key-facts\/","title":{"rendered":"Key facts"},"content":{"rendered":"
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\n \n \n \n \n \n \n <\/g>\n \n \n \n \n \n <\/filter>\n <\/defs>\n <\/svg>\n <\/span>\n Key facts<\/span>\n <\/h2><\/div>\n <\/div>\n<\/section>\n\n\n
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\n \n 2005 <\/span>\n
Birthday in Berlin<\/div> <\/div>\n
\n \n 3000000 <\/span>\n
Visitors in 2025*<\/div> <\/div>\n
\n \n 4363343 <\/span>\n
Homepage Impressions 2025**<\/div> <\/div>\n
\n \n 11856660 <\/span>\n
FOL Meta Platforms impressions***<\/div> <\/div>\n
\n \n 4163235 <\/span>\n
FOL Meta Platforms reach***<\/div> <\/div>\n
\n \n 666 <\/span>\n
FOL posts\/hour on Facebook – 1 post every 6 seconds*<\/div> <\/div>\n
\n \n 177226000 <\/span>\n
Radio reach 2025***<\/div> <\/div>\n
\n \n 866570578 <\/span>\n
Online reach 2025***<\/div> <\/div>\n
\n \n 1129042202 <\/span>\n
Total media reach 2025***<\/div> <\/div>\n <\/div> \n <\/div>\n<\/section>\n\n\n\n
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*during the festival<\/span><\/p>\n

**during the period 01.09.-31.10.2025
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***during the festival campaign 2025<\/span><\/p>\n<\/div>

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Period:<\/td>\n10 nights in autumn in Berlin | core time: 8:21pm until midnight<\/td>\n<\/tr>\n
Visitors:<\/td>\nAround 3 million per year in 10 nights, spread all over Berlin<\/td>\n<\/tr>\n
Mission statement:<\/td>\nThe FESTIVAL OF LIGHTS stands for artistically high-quality stagings of landmarks, buildings and squares by means of light, projection and video art.<\/td>\n<\/tr>\n
Characteristics:<\/td>\nartistic, cultural, creative, innovative, multimedia, sustainable<\/td>\n<\/tr>\n
Special features:<\/td>\nfascinating, spectacular, extravagant, inspiring, emotional, unique<\/td>\n<\/tr>\n
Supporting program:<\/td>\ndiverse events and tours<\/td>\n<\/tr>\n
Admission:<\/td>\nfree of charge for visitors<\/td>\n<\/tr>\n
Festival communication:<\/td>\nOnline | Viral | Print | Live Homepage | Social Media | Newspaper | Magazine | Program Booklet | Newsletter | DOOH | Projections | Merchandising | Branding | Trailer in TV & Radio | Brand Lounges | International PR and communication work<\/td>\n<\/tr>\n
Organizer:<\/td>\nFestival of Lights International Productions GmbH<\/td>\n<\/tr>\n
Producer:<\/td>\nZander & Partner Event-Marketing GmbH<\/td>\n<\/tr>\n
Artistic Direction & Director:<\/td>\nBirgit Zander<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div> \n <\/div> \n <\/div>\n<\/section>\n\n
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\n \"Potsdamer <\/div>
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\n \n \n \n \n \n \n <\/g>\n \n \n \n \n \n <\/filter>\n <\/defs>\n <\/svg>\n <\/span>\n Events within the FESTIVAL OF LIGHTS<\/span>\n <\/h3>

During the Festival of Lights you can enjoy many events such as:<\/p>\n

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  • International Festival of Lights Award<\/li>\n
  • World Championship of Projection Mapping<\/li>\n
  • Grand-Opening<\/li>\n
  • Launch party<\/li>\n
  • Music events \/ Concerts<\/li>\n
  • Night of the open doors<\/li>\n
  • LightSeeing<\/li>\n
  • Show Cases on single nights<\/li>\n<\/ul>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n
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    \n \n \n \n \n \n \n <\/g>\n \n \n \n \n \n <\/filter>\n <\/defs>\n <\/svg>\n <\/span>\n Become part of the official festival program<\/span>\n <\/h3>

    This is how you can participate in the FESTIVAL OF LIGHTS:<\/p>\n

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    • Title Sponsor<\/li>\n
    • Presenter<\/li>\n
    • Main Partner, e.g. with sponsorship for a building illumination (landmark, monument)<\/li>\n
    • Official Partner with a customized installation on their own building<\/li>\n
    • Event Partner<\/li>\n
    • Hotel Partner<\/li>\n
    • Media Partner
      \nLicensee, e.g. for LightSeeing
      \nIndividual cooperation<\/li>\n<\/ul>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n
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      \n \n \n \n \n \n \n <\/g>\n \n \n \n \n \n <\/filter>\n <\/defs>\n <\/svg>\n <\/span>\n Contact<\/span>\n <\/h3>

      The city becomes a shining stage and selected landmarks, buildings, streets or squares become stars. National and international artists, designers and creative teams join us in telling stories, conveying messages and directing the focus to something special and unique. The FESTIVAL OF LIGHTS is an international marketing and communication platform \u2013 for our partners, sponsors and guests from all over the world.<\/p>\n

      Extensive partner integration is possible. For this purpose we create individual and tailor-made concepts, which we explain en detail.<\/p>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n

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      We have the know-how and the technology for unique works of art in light, 3D video mappings, projections and diverse installations to make landmarks, monuments or your own company building sparkle together with you. You will receive an all-round carefree package from us.<\/p>\n

      Learn more about the possibilities, become part of the FESTIVAL OF LIGHTS! Write to us: partner@festival-of-lights.de.<\/p>\n

      Your contact person is Birgit Zander.<\/p>\n<\/div> <\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-39535","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nKey facts Festival of Lights<\/title>\n<meta name=\"description\" content=\"Key facts about Festival of Lights: visitors, media reach, the history of the event. 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