45. CUPRA City Garage

Under the motto “THE BIGGEST FREEDOM. IS TO BE YOURSELF,” CUPRA interprets the Festival of Lights theme, “Celebrating Freedom,” in its own unique way. The challenger brand offers a platform for individuals who stand up for themselves and refuse to let conventions stop them from simply being who they are.

Through five key messages— “LOVE WHO YOU WANT,” “CELEBRATE YOUR LOOK,” “STAND UP FOR YOUR OPINION,” “DO WHAT YOU LOVE,” and “SHOW YOUR EMOTION”—CUPRA displays both grand and intimate moments on the façade of the CUPRA City Garage “am Tacheles,” where people fully embrace their freedom.