30. KaDeWe

For over a century, KaDeWe has defined style and desire – a true icon of Berlin’s City West. As part of this year’s Festival of Lights, the façade on Tauentzienstraße becomes a stage: a contemporary light installation brings the historic department store to life in collaboration with Armani Beauty.

Inspired by the fragrance Sì, the installation celebrates self-determination, inner strength, and modern femininity. Under the motto “Sì to Myself”, the message of freedom and elegance is made tangible through light, color, and movement.