We are CUPRA. We exist to do and enable the new and unexpected. To do this, we question categories and overcome apparent boundaries. From Barcelona. Since 2018. We don’t see the status quo as a condition. But as a challenge. To do things differently. To put things in the spotlight. To do what others have written off as impossible. To stand out from the crowd. Extraordinary. Illuminated. Like art. At the Festival of Lights.