CUPRA
At this year’s Festival of Lights in Berlin, under the motto ‘Celebrating Freedom’, we are artistically reviving the CUPRA spirit. At Tacheles, a place where courageous free spirits have fought for creative development and personal freedom in the past, this spirit will once again find a home. Because for us, freedom means not fitting into categories, crossing your own boundaries and being non-conformist. We are convinced that it is worth standing up for yourself and your obsession – regardless of how strong the headwinds are. THE BIGGEST FREEDOM. IS TO BE YOURSELF.
We are CUPRA. We exist to do and enable the new and unexpected. To do this, we question categories and overcome apparent boundaries. From Barcelona. Since 2018. We don’t see the status quo as a condition. But as a challenge. To do things differently. To put things in the spotlight. To do what others have written off as impossible. To stand out from the crowd. Extraordinary. Illuminated. Like art. At the Festival of Lights.