Here, your brand stands right in the middle of a media frenzy.
We turn campaigns into events.
When people’s eyes light up with wonder and they share something millions of times over, it has to be something truly special. At the Festival of Lights, your brand is presented within an unparalleled cultural context through monumental video projections on Berlin’s most iconic landmarks. Take advantage of this unique stage and the immense reach of both national and international visitors for your brand. And turn product launches, campaigns, and DOOH campaigns into unforgettable events.
2025
over 3 million
visitors on site*
8,7 million
online reach**
1,1 billion
total reach**
*during the festival **during the 2025 festival campaign
Where do adults light up like children when they see their brand?
Some people just do advertising.
We create stunning flagship events for your brand. Whether it’s product launches, anniversaries, strategic communication milestones, or image and awareness campaigns: our productions leave everyone wide-eyed with wonder.
Where is your brand not swiped away, but shared?
Festival of Lights Berlin: One of the most famous light festivals in the world
“Oohs” and “aahs” wherever you look: our spectacular brand stagings are filmed and photographed thousands of times, turning into exciting social media content that is shared many times more than traditional brand advertising. Is there a more beautiful way to win over new multipliers while expanding your reach and community?
From concept to staging – all from a single source
How does an idea become an emotional showcase highlight? We define your goals, develop concepts, and handle the entire implementation. Content that inspires. Tailor-made for your needs, flawlessly executed on a technical level.
What our Festival Partners say
“Incredible #R5isback activation on iconic buildings for a Renault icon. Artistic projections right in the heart of the metropolis that strike a chord with thousands of people on site. A complete success that is also being noticed in other Renault countries. With a fantastic team on all fronts. Thank you so much for that!”
Renault
“‘THE BIGGEST FREEDOM. IS TO BE YOURSELF.’ – that is our stance at the 20th Festival of Lights in Berlin. With this light projection, we took a clear stand for solidarity and for breaking down one-dimensional mindsets, both inside and outside the CUPRA City Garage at Tacheles. The massive turnout of spectators as well as our digital community proved us right—that it is worth standing up for yourself and your convictions.”
Cupra
Talk to us when you want everyone talking about your brand
The FESTIVAL OF LIGHTS team will develop the perfect idea for your vision and support you with an all-inclusive, worry-free package—whether it’s choosing the right building or location, and of course, handling the technical implementation including content creation.
We look forward to hearing from you at: partner@festival-of-lights.de.
Your contact person is Birgit Zander.
Where can you find a whole year full of highlights?
Festival of Lights on Tour
Every year in October, the Festival of Lights Berlin transforms the capital city into an internationally acclaimed light art spectacle.
But emotional brand stagings aren’t just limited to Berlin: we are also present with the Festival of Lights in Augsburg, Munich, and Zagreb.
Individual Projects
Bring your individual projects to life with us: all year round and independent of the festival period, we offer unique light art stagings with maximum impact across Germany’s major metropolises.
-
Development of tailor-made concepts for brands and companies for a wide range of occasions.
-
Our Special: 3D video mappings and projections on television towers across Germany and Europe (Cologne, Dusseldorf, Frankfurt, Hamburg, Nuremberg, and more. Berlin is only available within the framework of the Festival of Lights).