Berlin’s architectural landmarks are regularly in the spotlight at the Festival of Lights. In 2020, another landmark became the protagonist of the Festival of Lights – not as a projection screen, however, but as the star of its own light show concept: the Berlin Bear. And for good reason. After all, the bear has just been redeveloped as part of the city’s official logo as part of a brand relaunch. The Senate Chancellery brought the result to the city with its own light show under the motto #WirSindEinBerlin.