SOME IMPRESSIONS OF THE FESTIVAL OF LIGHTS
Video: Rene Hiepen, Jan Hübel and Matthias Makarinus
Berlin as a “Glittering Metropolis”:
10 Years FESTIVAL OF LIGHTS
Since 2005, the Berlin FESTIVAL OF LIGHTS transforms the capital in an enchanting world full of light art and creative installations during the month of October. Various events, adventure activities and tours – all about and under the theme of light – make it an art piece. This video shows some impressions of 10 years FESTIVAL OF LIGHTS in Berlin.
Festival of Lights
For the past 11 years, the FESTIVAL OF LIGHTS turns Berlin into a world full of light art in October. International artists present many glowing light projections, 3D video mappings and light installations and thus transport their messages, themes and content. These artistic productions of the landmarks, monuments, buildings, streets, neighborhoods and places inspire over two million visitors on site and let Berlin shine. Events, tours, incentives and activities around the theme of light make the FESTIVAL OF LIGHTS Berlin a piece of art work in itself.
The FESTIVAL OF LIGHTS has developed into a very important tourism magnet and major economic factor for the city of Berlin. With more than two million visitors, 650,000 additional hotel stays and 1.8 billion media contacts, it is one of the most successful public events and largeer light festivals in the world.
The combination of live experience with classical and social media make the FESTIVAL OF LIGHTS a unique and vibrant communication platform (offline, online, digital and viral and live).
The concept and the brand FESTIVAL OF LIGHTS was developed by Birgit Zander and her agency Zander & Partner Event-Marketing.
The next step is the international expansion of the festival. The aim is to build a global network of light festivals and to make the experience, the synergies as well as the appeal of the brand FESTIVAL OF LIGHTS available to other cities and regions as well as their partners and sponsors available.
Testimonials about the Festival of Lights