Zander & Partner Event Marketing GmbH

Birgit Zander

The Festival initiator

The original idea was to brighten up the gloomy autumn days with colorful lights and beautiful building illuminations, providing an additional incentive for visitors to Berlin. Festival initiator Birgit Zander fondly recalls the first conversations with the former Mayor of Berlin, Klaus Wowereit, who predicted back then: “Festival of Lights will be a huge hit.” And he was right. Today, the festival is not only a major attraction in the German capital but has also become a global movement. Events in cities like Sofia, New York, Amsterdam, and Jerusalem bring smiles to millions of people every year. Each event is unique and always looks forward with optimism.

“Light is life, light is energy, light speaks all languages and connects people,” says Berlin native Birgit Zander. Since 2005, her agency Zander & Partner has been responsible for organizing the FESTIVAL OF LIGHTS.

The Agency

Zander & Partner Event Marketing GmbH is a leading agency specializing in the conceptualization and execution of high-quality artistic installations and creative concepts. The team continuously works on new ideas and regularly presents innovations and the latest technologies in light art. Their expertise is in high demand worldwide.

From the beginning, the agency has been dedicated to enhancing urban spaces with mesmerizing light art, transforming buildings and landmarks into spectacular canvases. Zander & Partner’s projects not only beautify cities but also create emotional and memorable experiences for audiences.


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The Production Team

The entire team is committed to pushing the boundaries of what is possible with light and art, creating breathtaking installations that captivate and inspire. Their work has been featured in numerous international festivals and events, solidifying their reputation as pioneers in the field of light art.

The combination of artistic vision, technical expertise, and innovative approach ensures that every project by Zander & Partner is a unique and unforgettable experience. Through their dedication and creativity, they continue to set new standards in the world of light festivals and events.