The motto “Colours of Life,” immediately resonated with the members of the KIDDINX team. We believe that no one in our company is better suited to magically illuminate the Berlin TV Tower on this subject than our popular childhood heroine Bibi Blocksberg. For over 40 years, Bibi Blocksberg has been representing tolerance, justice, respectful interaction, and abundant warmth through her lively adventures, captivating millions of young and adult fans. In a world of rapid change and immense transformation, we, as humans, must master the challenges of our time without any magic spells. When we do this with open hearts, respect, and love for one another, many things become possible. Bibi Blocksberg believes that LOVE CAN BE MAGIC, and we hope that her message, displayed on the Berlin TV Tower, touches the hearts of visitors, and radiates its influence beyond the festival.

The Berlin-based entertainment company KIDDINX has made children smile for over 50 years. Brand owned originals such as Benjamin the Elephant, Bibi Blocksberg and Bibi &Tina are brought to life with a wide array of products including music, animated films, podcasts, and many more. Furthermore, KIDDINX has the pleasure of being the licensing agency for Pippi Longstocking, The Smurfs and other well-known brands. KIDDINX has over 1.7 million followers on YouTube, Instagram, TikTok and Facebook.

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